GEWA, Milano (Italy). “Un premio tira l’altro” (A prize draws the other). Our Italian member GewaItalia launches a commercial promo based on the acquisition of points in order to get different prizes.
The points are reached following a calendar, which has been previously coordinated with some of their partner suppliers. This action encourages the customers to planify their purchases for the last months of 2017.
They offer an assortment of possible prizes, divided in Home, Food, Hobbies, Gifts and Tech: going from a pack of italian wine to a Smart TV Led.
More and more suppliers are interested in this kind of local actions according to the business culture and customers.